Thursday, 22 June 2017

Former Safeway at 893 Portage gets a makeover

 Top: Before and during renovations.
Bottom: Canadian Safeway store ca. 1929.

The tanning spa outlet at 893 Portage Avenue is getting a makeover. After stripping away the faux log cabin motif, workers have revealed a remarkably intact original 1929 Safeway facade.

One of the unique features uncovered is the horizontal bank of windows that runs beneath the sign. Most of the remaining former Safeway buildings of that era, (go here and scroll down to see other examples), appear to have had them removed.

You can even see the screw holes from the hardware that held the original awning in place.

November 1, 1929, Winnipeg Tribune

U.S. grocery giant Safeway came to Canada in 1929 and set up its head office in Winnipeg. Unlike local grocery chains of the time, Safeway used a "cookie cutter" method of retailing.

It custom-built its stores so that they were identical in appearance both inside and out. A customer could go to any part of the city and instantly recognize a Safeway by its design and, once inside, could find the same products in the same places.

The "Portage near Arlington" location opened on November 2, 1929 and was the eight store in its chain. By the end of the year, the chain boasted 16 stores.

In the early 1950s the Safeway relocated to a much bigger custom-built store two doors down,  what is presently the Food Fare, and 893 Portage began a long run as a drug store.

From 1954 until the mid-1970s it was Storr's Drug Store under owner William W. Storr.  Through the 1980s it was known as MediMart Drugs and through the 1990 to early aughties was Vimy Park Pharmacy.

After a brief stint sitting vacant it became a tanning salon in mid-2007.


Esther said...

quite historical and with so many memories. i like the fact that they have maintained it for so long.

Amos said...

Just felt like i traveled back in time. The concept of having the outside and inside identical in all its Safeway Stores seems like a concept before its time.

Mwatha said...

this is a good work that you people are doing.

Smitty said...

So is every building you see with that tile/pagoda look a former Safeway? There’s one on Lilac, maybe another near Laura Secord? Interesting stuff����

Christian Cassidy said...

Hi Smitty. That's not always the case.

There are a lot of other stores with a similar roof line that were not Safeways. I am not sure if it was a case that other chains imitated Safeway stores, or because Safeway took over a few chains like Piggly Wiggly and Mutual when they came to town - absorbing some store and allowing other to run under their own store names for a time, that they may have retrofitted the stores to mimic their roof line.

The "tell" I often find is that original Safeways were 1 3/4 storeys tall, in that over the meat counter at the back there was a 6 ft. tall managers office over the meat counter. Stores with the roofline that were only one storey tall were not Safeways.

Another tell is that the better preserved original Safeways still have the Safeway shield and caps on the columns at each end of the store facade.

The one on Lilac was an original Safeway. The one in Wolseley, Chestnut Grocery I think it is called, was built as a Piggly Wiggly, taken over by Safeway in the 1930s then converted to a Safeway in 1941.


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